Governance

Management Team

The Company’s Board of Directors appoints the CEO and decides on the terms and conditions of his/her service.

The Board of Directors appoints and dismisses the CEO, decides on the financial benefits and other terms of the employment within the framework of the valid remuneration policy presented to the Annual General Meeting, and supervises the CEO's operations. The CEO is responsible for managing Duell's operations in accordance with the instructions and regulations issued by the Company's Board of Directors. The CEO is responsible for the day-to-day administration and day-to-day management of the Company in accordance with the Limited Liability Companies Act and the instructions and regulations issued by the Board of Directors. The company's Management Team supports the CEO in handling operational matters.

Management Team Members

Magnus Miemois, born 1970

CEO

Part of the management since 2024

Background add

Magnus Miemois has been COO and Deputy DEO of Duell Corporation from January 1, 2024 until 31, May 2024.

Previously, Miemois has served as CCO in 2022-2023 and COO in 2020-2022 for Lamor Corporation. Prior to that, he held several international managerial and management positions at Wärtsilä during 1995-2020. Miemois holds a Master of Science degree in Technology.

Jarkko Ämmälä, born 1971

Commercial Director

Part of the management since 2018

Background add

Jarkko Ämmälä has been the Chief Executive Officer of Duell Corporation since 2018 until May 31, 2024, and the CEO of Duell Finland since 2017. He has been a member of the management team since 2011.

Previously, Mr. Ämmälä was a Sales Director at Duell between 2008 and 2017 and in various other positions in the company since 2002.

Heidi Markkanen, born 1978

Chief Digital Officer

Part of the management, since 2023

Background add

Previously, Markkanen was Director, IT Development and Projects at Normet Group in 2019-2023 and Head of Customer Operations and Application Services in 2018-2019. At HUB Logistics Markkanen served as Senior Manager and Head of PMO in 2016-2018. She has held several managerial positions at Vacon in 2008-2015 and as Process Development Manager at Perlos. Markkanen holds a Master's degree in Economics.

Caj Malmsten, born 1972

CFO (Interim HR repsponsibilites)

Part of the management since 2024

Background add

Previously, Malmsten was CFO of Ab Ekeri Oy in 2019-2024. Malmsten has worked for Wärtsilä in various specialist and management positions in 1996-2018. Malmsten holds a Master's degree in Economics.

Jukka Smolander, s. 1987

Purchase Director

Part of the management since 2023-

Background add

Jukka Smolander has been Business Director of Duell' s Bicycle Business from January 9, 2023 until May 31, 2024.

Previously, Smolander was Head of PMO at Broman Group in 2021-2023. He has worked at Broman Group as Product Group Manager in 2020-2021, Business Development Manager in 2018-2020 and HRD Manager 2016-2018, as well as Motonet's HRD Manager in 2012-2016. He has previous administration and sales positions at Leaf, Intersport, Top-Sport and Ikea between 2008-2012. Smolander holds a Master's degree in Economics.

Pellervo Hämäläinen, born 1966

Communications and Investor Relations Manager

Part of management since 2022

Background add

Pellervo Hämäläinen has been Group’s Communications and Investor Relations Manager (IR) since March 2022 and member of the management team. Previously Mr. Hämäläinen has been worked as Marketing and Communications Manager in GS1 Finland Oy in 2019-2022, Communications Manager in OpusCapita Oy in 2015-2018, as Head of Communications, IR and CSR in Tieto Corporation in 2012-2014, as Head of Communications and IR in Oriola Corporation in 2006-2012, as Head of Communications and IR in Comptel Corporation in 2001-2006, as Communication Officer in Nokia Corporation in 1998-2001 and as Communications Officer in Sonera Corporation in 1995-1998.

Mr. Hämäläinen is a student of Social Sciences (Communications) and holds undergraduate degree in Business and Administration (Marketing).