Governance

Board of Executives

Management Team

The Company’s Board of Directors appoints the CEO and decides on the terms and conditions of his/her service.

The Board of Directors appoints and dismisses the CEO, decides on the financial benefits and other terms of the employment within the framework of the valid remuneration policy presented to the Annual General Meeting, and supervises the CEO's operations. The CEO is responsible for managing Duell's operations in accordance with the instructions and regulations issued by the Company's Board of Directors. The CEO is responsible for the day-to-day administration and day-to-day management of the Company in accordance with the Limited Liability Companies Act and the instructions and regulations issued by the Board of Directors. The company's Management Team supports the CEO in handling operational matters.

Management Team

Jarkko Ämmälä, born 1971

Chief Executive Officer, part of the management since 2018

Background add

Jarkko Ämmälä has been the Chief Executive Officer of Duell Corporation since 2018, and the CEO of Duell Finland since 2017.
He has been a member of the management team since 2011.

Previously, Mr. Ämmälä was a Sales Director at Duell between 2008 and 2017 and in various other positions in the company since 2002.

Riitta Niemelä, born 1981

Chief Financial Officer, 2020-, part of the management since 2020

Background add

Riitta Niemelä has been the Chief Financial Officer and a member of the management team of Duell since 2020. Previously, Ms. Niemelä was a Financial Controller at Oy Duell Bike Center Ab in 2019, a Service Manager at Vaasa VIICON Oy between 2018 and 2019 and a Financial Manager at Citec Ltd between 2012 and 2018. Ms. Niemelä holds a Master’s degree in Economics.

Pellervo Hämäläinen, born 1966

Communications, Marketing and Investor Relations Manager, part of management since 2022

Background add

Pellervo Hämäläinen has been Group’s Communications and Marketing Manager & IR since March 2022 and member of the management team. Previously Mr. Hämäläinen has been worked as Marketing and Communications Manager in GS1 Finland Oy in 2019-2022, Communications Manager in OpusCapita Oy in 2015-2018, as Head of Communications, IR and CSR in Tieto Corporation in 2012-2014, as Head of Communications and IR in Oriola Corporation in 2006-2012, as Head of Communications and IR in Comptel Corporation in 2001-2006, as Communication Officer in Nokia Corporation in 1998-2001 and as Communications Officer in Sonera Corporation in 1995-1998. Mr. Hämäläinen is a student of Social Sciences (Communications) and holds undergraduate degree in Business and Administration (Marketing).

Joakim Vest, born 1978

Logistics Manager, part of the management since 2021

Background add

Joakim Vest has been the Logistics Manager and a member of the management team of Duell since 2021. Previously, Mr. Vest was the Chief Information Officer of Dermoshop Ltd between 2020 and 2021 and the IT & Logistics Manager and a member of the management group of Dermoshop Ltd between 2011 and 2020. Mr. Vest has been a member of the management team of the Finnish Association of Purchasing and Logistics LOGY since 2021. Mr. Vest holds a Bachelor of Business Administration degree in Business Economics.

Pia Hoseus, born 1987

HR Manager, part of the management since 2021

Background add

Pia Hoseus has been the HR Manager and a member of the management team of Duell since 2021 and an HR Specialist since 2020. Previously, Ms. Hoseus was an HR Specialist at Citec Ltd between 2013 and 2020. Ms. Hoseus holds a Master’s degree in Business Administration.

Marko Viita-aho, born 1985

IT Manager, 2020-, part of the management since 2021

Background add

Marko Viita-aho has been the IT Manager since 2020 and a member of the management team of Duell since 2021. Previously, Mr. Viita aho was an IT Systems Specialist at Wapice Ltd between 2013 and 2020. Mr. Viita aho holds a Bachelor’s degree in Data Processing.

Jukka Smolander, born 1987

Business Director, bicycle business, part of the management since 2023

Background add

Previously, Smolander was Head of PMO at Broman Group in 2021-2023. He has worked at Broman Group as Product Group Manager in 2020-2021, Business Development Manager in 2018-2020 and HRD Manager 2016-2018, as well as Motonet's HRD Manager in 2012-2016. He has previous administration and sales positions at Leaf, Intersport, Top-Sport and Ikea between 2008-2012. Smolander holds a Master's degree in Economics.