Governance

Previously, Virtanen served as interim Logistics Director at Duell from the beginning of 2026. He has served as Senior Advisor at Miltton 2025–2026, Vice President, Supply Chain and Offtake at Nokian Tyres from 2024 to 2025, President and CEO at Modirum Defence/NSION Technologies 2021–2024, Head of Global Logistics at Nokian Tyres 2017–2020, as CEO at Innohome 2016–2017, as an advisor at Kemira and KNL Networks 2015–2016, as CEO at Tamtron Group 2013-2015, Director, Maintenance Sales at Kone 2010–2013, various management and specialist positions at Nokia Siemens Networks/Nokia Networks 1997–2010, and researcher at the University of Helsinki 1995–1997. Virtanen holds a Master's degree in engineering.

Jarkko Ämmälä has been the Chief Executive Officer of Duell Corporation since 2018 until May 31, 2024, and the CEO of Duell Finland since 2017. He has been a member of the management team since 2011.

Previously, Mr. Ämmälä was a Sales Director at Duell between 2008 and 2017 and in various other positions in the company since 2002.

Previously, Markkanen was Director, IT Development and Projects at Normet Group in 2019-2023 and Head of Customer Operations and Application Services in 2018-2019. At HUB Logistics Markkanen served as Senior Manager and Head of PMO in 2016-2018. She has held several managerial positions at Vacon in 2008-2015 and as Process Development Manager at Perlos. Markkanen holds a Master's degree in Economics.

Previously, Anne-May Asplund has served as Chief People & Culture Officer at Hedegren Group 2023-2025. She has held the positions of Chief Human Resources Officer 2020-2022 and HR & Communications Director 2018-2020 at Sitowise Group, HR & Communications Director 2012-2018 at Coor Service Management, Consultant at Persona Consulting Nordic 2011-2012, Head of Human Resources Development 2009-2011 and HR & Administration Director 2007-2009 at Aktia, HR Manager 2006-2007 at Albany International and various HR roles at Sanitec and IDO 2003-2006. Asplund holds a Master's degree in Economics.

Previously, Malmsten was CFO of Ab Ekeri Oy in 2019-2024. Malmsten has worked for Wärtsilä in various specialist and management positions in 1996-2018. Malmsten holds a Master's degree in Economics.

Jukka Smolander has been Business Director of Duell' s Bicycle Business from January 9, 2023 until May 31, 2024.

Previously, Smolander was Head of PMO at Broman Group in 2021-2023. He has worked at Broman Group as Product Group Manager in 2020-2021, Business Development Manager in 2018-2020 and HRD Manager 2016-2018, as well as Motonet's HRD Manager in 2012-2016. He has previous administration and sales positions at Leaf, Intersport, Top-Sport and Ikea between 2008-2012. Smolander holds a Master's degree in Economics.

Pellervo Hämäläinen has been Group’s Communications and Investor Relations Manager (IR) since March 2022 and member of the management team. Previously Mr. Hämäläinen has been worked as Marketing and Communications Manager in GS1 Finland Oy in 2019-2022, Communications Manager in OpusCapita Oy in 2015-2018, as Head of Communications, IR and CSR in Tieto Corporation in 2012-2014, as Head of Communications and IR in Oriola Corporation in 2006-2012, as Head of Communications and IR in Comptel Corporation in 2001-2006, as Communication Officer in Nokia Corporation in 1998-2001 and as Communications Officer in Sonera Corporation in 1995-1998.

Mr. Hämäläinen is a student of Social Sciences (Communications) and holds undergraduate degree in Business and Administration (Marketing).