Investors

Business model

Duell is a leading Powersports Aftermarket distributor in the Nordics with growing presence in Central Europe. Duell’s offering covers motorcycle, ATV/UTV, snowmobile, bicycle and marine products as well as garden/forest categories, including technical and spare parts and personal equipment (for example clothing and accessories), to dealers across several markets in Europe.

As a distributor, Duell operates between brand owners and dealers by sourcing from brand owners’ collections and distributing them to dealers that sell the products to end customers that are mostly consumers.

Duell is able to offer its brand portfolio of more than 550 brands, including some 20 of own brands. Duell complements its offering with own brands whose design and functions are developed in house and the production is outsourced to manufacturers.

The offering is consisting of approximately 150,000 SKUs to dealers and, in turn, provide brand owners a reach of almost 8,500 customers.

Economies of scale is enabled by Duell’s warehousing capabilities and efficient logistics operations, which allow extensive stock keeping for brands, which simultaneously ensures timely availability of products from many brands enabling a one stop shop approach towards dealers.

Duell believes that speed to market is a key purchase criterion to dealers as they prefer distributors that are capable of providing products in a timely manner. Duell’s strategically located warehouses support efficient delivery to all markets across Europe. Duell also believes that supporting technology, such as Duell’s warehouse management system, facilitates agile logistics, which is key in servicing online dealers. Optimised delivery enables deliveries within 24 hours.