About us

Greetings from the CEO

Greetings from the CEO

“We have grown decisively, and we believe that the growth will continue also in the future. Duell has a strong market position in the Nordics and growing position in Europe and a value proposition for all key sales channels due to a comprehensive brand portfolio and a scalable business model.

We believe that we can add significant value to brand owners, especially as a bigger proportion of trade is predicted to shift online. We are also investing in increasing the sales of our own brands and expanding our brand portfolio with new attractive brands.

The range of products includes 150,000 items under 550 brands. The assortment 

covers spare parts and accessories for motorcycling, bicycling, ATVs/UTVs, mopeds and scooters, snowmobiling and boating."

Jarkko Ämmälä, CEO